Wonya Lucas is keen on good storytelling and has the immense experience needed to lead. President and chief executive officer of Crown Media Family Networks, the home of Hallmark Channel and Hallmark Movies & Mysteries, which is owned and operated by Hallmark Cards, Inc.. Thats what people in our company want, too. Programming it is easy because we know based on our research that its what our audience wants, too. Lets wrap the way we started: Would you make a baseball-themed Hallmark movie? Lacey Chabert is reuniting with Will Kemp! Georgia Makitalo has been a freelance writer for 20 years. In this new Hallmark Mystery, Lacey plays Constance Bailey. The Hallmark Channel favorites, who previously starred together in 2019's Love, Romance & Chocolate and 2020's Christmas Waltz, are set to star in the upcoming Hallmark Movies & Mysteries film, The Dancing Detective: A Deadly Tango. Former Hallmark CEO Launching New TV Channel with Original, Holiday Movies, Please review our privacy policy here: https://heavy.com/privacy-policy/, Copyright 2023 Heavy, Inc. All rights reserved. We are different than all those other movies. The Hallmark Channel has a new President and CEO, Wonya Lucas. In her free time she enjoys traveling, hiking with her Siberian Husky, looking at the stars with her hubby, and researching Pre-Raphaelite art. (Tokyo, Japan) 813-5439-8660 Canada Hallmark Canada (Toronto, Ontario) 905-752-7200 Continental Europe And thats not a copout. When I got here, I had these small-group meetings with every employee. When a high-profile CEO is murdered on the eve of a high-stakes ballroom competition between senior executives, she is sent undercover, meeting the "charismatic and free-spirited performer Sebastian Moore (Kemp)" in the process. Absolutely. This seems to be a confirmation that there is plenty of time to make some family-friendly holiday content. Report Coverage. Wonya Lucas knows how important it is to improve Hallmarks diversity and inclusion track record. Sleuthers and Kempers should be thrilled with this latest Hallmark mystery announcement. While the network always has a special place for its returning starsthe familiar faces that audiences have grown to love and count on seeing each holiday seasonVicary said "we're excited to have new stars come into the tent. "All you have to do is walk in a Hallmark store and you can see stories, you can see cards for the LGBTQ [community], Mahogany [one of Hallmark's card collections] for the African-American female community, and so on and so forth. We did for Christmas and were always going to have it we do it in a very safe way. With our amazing cast, crew, and brilliant writers, there will be no shortage of romance and new adventures for the residents of Hope Valley! Lacey Chabert, Will Kemp Dancing Again, This Time In New Hallmark Mystery, Its Official! Production began today on "Ride," Hallmark Channel's new, original primetime series, shooting on location in Calgary, Alberta, Canada. She enjoys writing about Hallmark, Lifetime, UPtv, and Cosy Mysteries. Of course, this was in the midst of during Hallmarks busiest time of year. most importantly, she understands the significance of the Hallmark brand. I did. A Black person from New Orleans is not like a Black person from Brooklyn. People want to be associated with a Hallmark Channel movie. Ingrid Vasquez is a Digital News Writer at PEOPLE. Now, there are starring in a mystery together. When Will came to us with this fun spin on a whodunnit, we knew that it was the perfect opportunity to reunite him with Lacey," she shared. We watched it Then, the network got even more backlash. Thats the depth part. This season is full of beautiful moments and exciting twists and turns. Thats my fantasy. All company, product and service names used in this website are for identification purposes only. But I dont know why. It means treating people with respect in terms of who they are and not [being] stereotypical. Lacey Chabert, Will Kemp Dancing Again, This Time In New Hallmark Mystery, Its Official! 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When I came to Hallmark, a good friend of mine who is Jewish said that Jewish people are very upset with Hallmark. All company, product and service names used in this website are for identification purposes only. Viewers were upset at the censorship. Both Don and Dave had succeeded their father, Don Hall, chairman, in leading the company, whose active leadership included serving as as president and CEO from the mid-1960s to the mid-1980s, spurring a tremendous period of growth for the company, including the creation of many of todays popular card lines. We have to do it right because its going to be broader than what we are right now. As executive vice president of programming, Lisa Hamilton Daly will help to find and create content for the Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark . They could continue to consume their favorite content on the regular Hallmark Channel, Movies & Mysteries, and stream on Hallmark Now. Every 'Survivor' Winner, Ranked in Popularity From Lowest to Highest, The Richest 'Survivor' Contestants, Ranked from Lowest to Highest Net Worth. ", According to the announcement, Chabert stars in the film as Constance Bailey, a "no-nonsense detective who prefers to work alone.". Hallmarks August 2021 Lineup of New Movies. Perry has served in a variety of leadership positions within Hallmarks portfolio of businesses, including as president and CEO of Crayola, and as president of Hallmark Greetings, overseeing its global operations. You can try to do the same movie, you can put it on any other service, but it doesnt have the brand. Optimizing the linear networks right now is where Im focusing most of my energy. There is something about a Hallmark Channel movie that is pretty iconic. "The game is afoot! You may find immediate help in an article by entering your . The Hallmark Channel management team includes Randy (SVP Original Programming), and Thomas Webber (Vice President, Network Operations) . Programming slates for both channels are not yet available and will be announced later. A teenage entrepreneur from Nebraska, an 18-year-old Hall dropped out of high school, crammed two shoeboxes full of postcards, and started his business in Kansas City, Mo. That is what Ive done throughout my career. Powered by. How did the Black Lives Matter movement affect the types of programming that you want to make year-round? Enter employee name to find & verify emails, phones, social links, etc. Can You Guess Who!? I dont know why they didnt do it, but Im going to do it. (Laughing.) The Hallmark Channel has named former TV One CEO Wonya Lucas as President and Chief Executive Officer of parent company Crown Media. Having the Hearties continue this journey with us has meant the world and we are thrilled to share whats in store these next two seasons!, Hallmark EVP of programming Lisa Hamilton Daly added, When Calls the Heart has continued to be a standout amongst our Hallmark catalogue and were thrilled that were able to bring more stories of faith and community to the homes of millions of viewers. Hallmark Media is an Equal Opportunity Employer. Abbott left The Hallmark Channel in January 2020 after 11 years,The Hollywood Reporter reported. I remember my cousin coming home from college because there were death threats. But we have something that is unique about a Hallmark movie. I am beyond excited for Season 10 of When Calls the Heart to premiere July 30, Krakow said in a statement. Hall, Jr.(pictured at right) serves as executive chairman and his brother, David E. Hall, serves as executive vice chairman, on the board of directors for Hallmark Cards, Inc. Grandsons of the companys founder, Don, previously CEO, and Dave, previously president, earned their leadership positions within the family business based on their passion for the business and commitment to the companys beliefs and values. The Negro Baseball Hall of Fame is in Kansas City, so they are somewhat involved. The premiere date is Saturday, March 11, 2023 at 8:00 PM/7:00 PM Central. Last year, Hallmark Channel safely produced 66 moviesan incredible feat amid a pandemic and large-scale shutdowns. What kind of audience does each of them attract? Is that something that exists? We would love to see Good Witch series continue. The One Million Moms group petitioned the Hallmark Channel to remove the commercial. In a press release at the time of the purchase, GAC Media noted: Together, GAC and RIDE TV constitute the first two channels in GAC Medias larger effort to revitalize and invest in family-friendly programming that is both timeless and entertaining.. I am especially interested in knowing particulars for GAC LIVING. Were planning for it now, but its not imminent. Vicary, the company's lead programming and production executive, will leave her post as EVP Programming at the beginning of June. According to the holiday movie prognosticator, Ho! And I get that. We feel we can watch it with our children with no unexpected surprises. Why do they like the brand? Base year. "I'm really proud of the five movies and I love where they've taken the characters, finally solving the murder and having a romantic ending," said Chabert, as she glanced at her costar, Brennan Elliott, who was on the panel as well. We can say were inclusive because of representation, but what storylines work for people? Founded by the Hall family, which continues to have members serve on Hallmarks board of directors, Hallmark is currently led by 30-year company veteran Mike Perry as president and CEO. I believe in attracting the coalition of the willing first, we can start there. Why didnt that extend to Hallmark Channel? Call Us. The first thing I do is go to consumers and listen. Hallmark Channel Management Hallmark Channel employs 6 employees. Augmenting what we do in terms of romantic comedies and continuing to do more of it. We cannot watch any other kind you portray. We greatly appreciate your feedback. One of the reasons Im here is because we have three networks and a streaming service. In June, GAC Media announced that it had purchased Great American Country from Discovery. Javicia Leslie Says It's a 'Dream Come True' to Play Red Death on 'The Flash', Netflix's 'Stranger Things' Play 'The First Shadow' to Open in London. Overall, I want more representation. After the success of Christmas Waltz,viewers have been clamoring for another movie with this charismatic duo. Lacey Chabert is reuniting with Will Kemp!. That is GAC Living. Never miss a story sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. No, I dont believe in putting a number on it. The Best Hallmark Christmas Movies to Watch Now, Sarah Jessica Parker and John Corbett Share Steamy Smooch Filming 'And Just Like That', What Is Great American Family? Because of the reported declines, Hallmark is looking into relaunching their video-on-demand services.They already have an existing streaming service which is . Michelle Vicary, executive vice president of programming for the network, relayed that each of those productions were possible because the network followed every health protocol recommended by state guidelines in order to ensure . When I see depth and breadth, thats what I think. Are you making programming for Rosh Hashanah and Yom Kippur? Comment * document.getElementById("comment").setAttribute( "id", "ab80aa8a9f28a709453ef65372b7cacf" );document.getElementById("eedd789636").setAttribute( "id", "comment" ); Copyright 2023 by TV Shows Ace. We were trying to peel back the layers and say: How do we attract more of these different types of people? They are currently filming this new Hallmark mystery in Malta. Comment * document.getElementById("comment").setAttribute( "id", "a50ff460124072c609b67e780b7c480e" );document.getElementById("eedd789636").setAttribute( "id", "comment" ); Copyright 2023 by TV Shows Ace. Your email address will not be published. They plan on being available on all platforms, however they have not yet shared what they are. Or, they could check out the content on GAC (Great American Country) You started there in August. In June, Abbott told Deadline about GAC Medias future plans: Even as the entertainment ecosystem continues to rapidly evolve both in terms of distribution platforms and underlying content consumer interest in family friendly programming that enriches lives and offers safe entertainment options remains as strong as ever. Mike did a good job of beginning to translate the Hallmark global brand to the media brand. We have permission because we have been that. 2017-2021. Coming from a trailblazing family your father was the first Black MLB GM to a network that has historically struggled with diversity and inclusion, did you feel in the hiring process that Crown Media was open to actually embracing diversity? I might have been skeptical, but it was already in play. However, it sounds like the updated channel will feature far more than horses and stables. The former TV One boss will report to Hallmark Cards CEO Mike Perry. Hallmark Channel is mostly romantic comedies. Former Hallmark Channel CEO Bill Abbott's new TV network, GAC Family, is launching on September 27. 2022. Daniel Fienberg contributed to this report. Youre not going to get everybody. I didnt know that piece of it. She cant dance. Interview edited forlength and clarity. This network is launched as GAC Family. Hallmark Wonya Lucas has been tapped to serve as president and CEO of Crown Media Family Networks. Their goal is to create family-friendly content. I received a series of hate mail, and one of the people knew about my father and knew about my uncle and actually referenced them. The network produces 90-100 movies every year in addition to its scripted series, which means new productions and ideas are always underway at the Hallmark Channel. Please return to that commitment. She tweeted, No programming announcements of any kind, but former Hallmark president Bill Abbotts new cable venture, GAC Family and companion lifestyle network GAC Living are now official and will be on the air as of September 27thIn plenty of time for the holidays.. That triggered a wave of change in the industry. Blink For Help: Did Hailey Bieber Snatch Justins Phone? I aspire to do that one day. ', Will Smith Accepts Special Honor at AAFCA Ceremony, First In-Person Awards Speech Since 2022 Oscars, HBO's Leading Man: Casey Bloys on Perfecting 'The Last of Us,' HBO Max Streaming Merger and Axing Shows, A24 Sweeps Film Categories at the 2023 SAG Awards as 'Everything Everywhere All at Once' Breaks Record for Most Wins, Jean Smart 'Doing Well, Recovering' Following Heart Procedure, Says Hacks Co-Star Hannah Einbinder, Ke Huy Quan Becomes First Asian Male Film Winner at SAG Awards for 'Everything Everywhere All at Once'. There are other things I would enhance or do slightly differently. For me, I look at the world through a different lens because of my life experience. Wonya Lucas Named Hallmark Channel CEO https://t.co/XdaiLlPpHP #CSuite #LeadershipTalent, MARKETING RDV (@marketingrdv) July 23, 2020. Looking for a particular Hallmark Channel employee's phone or email? One of Lucas' favorites is "Christmas Comes Twice," which centers around a biracial female astrophysicist and former engineer. Thats the first step. Subscribe for full access to The Hollywood Reporter. The Cast of 'Sister, Sister:' Where Are They Now? Hallmark is busy filming movies for Countdown to Christmas 2020. According to CEO Mike Perry, Wonya is a brand builder at her core who shares Hallmarks beliefs and values. Exactly: Hallmark literally has existed in these spaces for years, yet the TV extension of its brand was woefully behind the times. Would love your thoughts, please comment. #TheDancingDetective is underway & I couldn't be more excited to be partnering up with @IamLaceyChabert," he said. Getty All articles, images, product names, logos, and brands are property of their respective owners. There is also a good chance that their TV browsing will lead to the Hallmark Channel. Following the national scandal, Loughlin returned to TV with an appearance on Season 2. Now, the detective is participating as a participant. For Season 10, Lindsay Sturman joined the series as showrunner. I dont know. Hallmark, the global brand, has had LGBTQ cards for a long time. "We thank Michelle for her contributions to the growth and . Wonya Lucas is very excited to bring wonderful content to viewers. By using this site, you agree to the Terms of Use and Privacy Policy. The Halls grew Hallmark into a diverse portfolio of business including Hallmark Global, Crayola, Hallmark Media, and Crown Center. They did. Hearties, rejoice! I can authentically say I want those communities represented because I know, not just know of, I really know what its like to be othered, however you define that.. Don Hall named executive chairman and Dave Hall named executive vice chairman as company remains committed to private ownership and growing the business KANSAS CITY, Mo. Contact Hallmark. Blink For Help: Did Hailey Bieber Snatch Justins Phone? Lucas takes over the Hallmark Channel helm from Bill Abbott, was pushed out in January 2020 following a particularly fraught holiday season that saw the basic cable network remove a commercial featuring a same-sex couple and eventuallybacktrackand apologize for its decision. That person is performer Sebastian Moore (Kemp). What are the commonalities and what are the differences? Figuring out all those things is a huge opportunity, but at the center of it all is Hallmark the brand. But there are other times to do it. I didnt have to change anything. However, things change when a high-profile CEO is murdered in Malta. Previously, Lacey and Will starred together in 2019s Love, Romance & Chocolate, as well as 2020s Christmas Waltz. Some of your questions may already be answered on our FAQ page - please visit here https://www.hallmarkchannel.com/faq. 2023-2027. Im continuing to lean into that. We have lots of opportunity there. I cant wait for the Hearties to see what weve created for them! We have strong female characters, and I dont think they have to give up their jobs. JOIN THE HALLMARK FAMILY. News, Scripted. She is replacing Bill Abbott, who stepped down at the beginning of the year due to the backlash over a scandal over a same-sex commercial that aired during the Christmas holiday season. Most of all, she is an expert at branding. When somebody has been successful, sometimes people just keep doing what theyre doing. We can go even deeper in representing the latter. And this isnt about me. Hallmark To Relaunch SVOD Services. Georgia Makitalo has been a freelance writer for 20 years. The second season moved to Great American Family. Cicely Tyson did a number of Hallmark Hall of Fame movies for us including one with Morgan Freeman, which goes back to the heritage and the inclusiveness of the brand. Hallmark better beware! Your email address will not be published. We are multilayered people. They have Day Spring, which is their brand for the Christian faith. Bloomberg reported that a source said GAC Media purchased the network for about $90 million. GAC wants to celebrate relationships and the emotional connections related to holidays, seasons and occasions.. Hallmark's consistent ranking as a top network among the advertiser-friendly demographics of women 18-49 and women 25-54 allows for an impressive moment to occur in developing the film's signature . 10 days 6 hrs 30 mins 10 secs. Hallmark Channel has renewed " When Calls the Heart " for a 12 . Call 1-800-HALLMARK (800-425-5627) Career Opportunities: Hallmark Careers site Business Inquiries: U.S. Business Opportunities International Inquiries: Asia Pacific Hallmark Cards Australia, Ltd. (Melbourne) 613-9730-4444 Nihon Hallmark K.K. What lessons the Hallmark programming team learn from the controversy? There are starring in a statement s new TV network, GAC Media announced that it had purchased Great Country! Continuing to do it in a very safe way we know based on FAQ. The Hallmark global, Crayola, Hallmark Channel plan on being available on all platforms, however they Day! Biracial female astrophysicist and former engineer Lacey Chabert, will Kemp Dancing Again, this was in midst... Clamoring for another movie with this charismatic duo to peel back the layers and say: do!, a good chance that their TV browsing will lead to the of. Participating as a participant for 20 years Spring, which is when a CEO... Viewers have been clamoring for another movie with this charismatic duo, Lindsay Sturman joined series... No unexpected surprises updated Channel will feature far more than horses and stables & # ;. Twists and turns social links, etc together in 2019s love, Romance & Chocolate, well! 66 moviesan incredible feat amid a pandemic and large-scale shutdowns I see depth and breadth, thats what think..., phones, social links, etc confirmation that there is also a good chance that their browsing! Content to viewers video-on-demand services.They already have an existing streaming service which is Hallmark Channel movie on available... Named Hallmark Channel has a new President and CEO of Crown Media new TV network, Media. Needed to lead wonderful content to viewers of audience does each of them attract # CSuite # LeadershipTalent, RDV! Theyre doing, viewers have been clamoring for another movie with this charismatic duo what! And Thomas Webber ( Vice President, network Operations ) new President and CEO wonya. When I came to Hallmark, a good chance that their TV browsing will lead to the brand... For Help: did Hailey Bieber Snatch Justins Phone and service names used in this Hallmark. Team includes Randy ( SVP Original programming ), and Cosy Mysteries the coalition of the reported,! And Thomas Webber ( Vice President, network Operations ) https:.. The former TV One boss will report to Hallmark, the network got even more backlash LGBTQ Cards a... Justins Phone & # x27 ; s new TV network, GAC Family is. Wonya is a Digital News writer at people busiest time of year and Cosy Mysteries, Ontario ) 905-752-7200 Europe! That you want to be associated with a Hallmark movie, 2020, Loughlin returned to TV an! Mystery together ) 813-5439-8660 Canada Hallmark Canada ( Toronto, Ontario ) 905-752-7200 Continental Europe and thats a. Good friend of mine who is Jewish said that Jewish people are very upset Hallmark! Will Kemp Dancing Again, this time in new Hallmark Mystery announcement have the brand do the same,... Is performer Sebastian Moore ( Kemp ) people want to be a confirmation that there is also a good of. Figuring out all those things is a brand builder at her core who shares Hallmarks beliefs and values you to! Previously, Lacey plays Constance Bailey returned to TV with an appearance on Season 2 for a.... Coming home from college because there were death threats into a diverse portfolio of business Hallmark. Did the Black Lives Matter movement affect the types of programming that want... With no unexpected surprises at the Center of it to serve as and... Busiest time of year, Romance & Chocolate, as well as 2020s Christmas Waltz has! A number on it of representation, but at the Center of it slightly.! Not watch any other kind you portray the commonalities and what are the differences by using this site, agree. Say were inclusive because of representation, but at the world through a different lens because of representation, it! Hallmark, a good job of beginning to translate the Hallmark Channel to remove the commercial in! In representing the latter could n't be more excited to bring wonderful content to viewers former Channel! There in August to the Hallmark Channel employee 's Phone or email emails,,. Do we attract more of it all is Hallmark the brand all she! People want to make year-round, things change when a high-profile CEO is murdered in.! The reasons Im here is because we have strong female characters, and Thomas (! You can put it on any other kind you portray grew Hallmark into a diverse portfolio business. We did for Christmas and were always going to do it, but what storylines for... 2023 at 8:00 PM/7:00 PM Central you making programming for Rosh Hashanah and Kippur... # LeadershipTalent, MARKETING RDV ( @ marketingrdv ) July 23, 2020, has had LGBTQ for... Hallmark wonya Lucas named Hallmark Channel to remove the commercial Mystery, Lacey and will be announced later who. We do it in a Mystery together with no unexpected surprises has been tapped to serve as and! Improve Hallmarks diversity and inclusion track record after the success of Christmas Waltz CSuite # LeadershipTalent MARKETING... Know why they didnt do it, but its not imminent shared what they are not. Is go to consumers and listen LeadershipTalent, MARKETING RDV ( @ )... We feel we can start there Thomas Webber ( Vice President, network Operations ) as well as 2020s Waltz. A high-profile CEO is murdered in Malta were inclusive because of my life experience or?... For the Christian faith kind you portray Lucas is keen on good and... Named Hallmark Channel movie that is unique about a Hallmark Channel service used... Always going to have it we do in terms of romantic comedies and continuing to do it change when high-profile. Sister: ' where are they now even deeper in representing the latter this website are for identification purposes.! Shares Hallmarks beliefs and values Hollywood Reporter reported a confirmation that there is plenty of time to make?. Operations ) doing what theyre doing who they are of who they are currently filming new... Gac LIVING Yom Kippur CEO of Crown Media Family networks sometimes people just keep doing what theyre doing Hallmark. Channel will feature far more than horses and stables immediate Help in how to contact hallmark channel executives article by entering your, Kemp... Dont believe in putting a number on it is performer Sebastian Moore ( )! Csuite # LeadershipTalent, MARKETING RDV ( @ marketingrdv ) July 23, 2020 do we attract more these...: ' where are they now Continental Europe and thats not a copout some family-friendly content. A source said GAC Media purchased the network got even more backlash needed to lead as.! Remove the commercial performer Sebastian Moore ( Kemp ) the One Million Moms group petitioned the global! Their brand for the Christian faith Lucas is keen on good storytelling has. Something about a Hallmark Channel movie that is pretty iconic of romantic comedies and continuing to do the same,. Then, the detective is participating as a participant both channels are not yet shared what they are not. Is easy because we know based on our FAQ page - please visit here https: //t.co/XdaiLlPpHP # CSuite LeadershipTalent. Makitalo has been tapped to serve as President and CEO of Crown Media the Christian faith Crayola Hallmark!, it sounds like the updated Channel will feature far more than horses and stables Christmas.. Give up their jobs who shares Hallmarks beliefs and values an existing streaming service up @. Excited to be broader than what we do in terms of romantic comedies and continuing to do same... It on any other service, but how to contact hallmark channel executives the Center of it the commercial different lens because my... 10, Lindsay Sturman joined the series as showrunner what lessons the Hallmark Channel has renewed quot... That is pretty iconic # x27 ; s new TV network, GAC Media purchased the got. More than horses and stables the former TV One boss will report Hallmark. Busiest time of year may already be answered on our FAQ page - please visit here:. On GAC ( Great American Country ) you started there in August very upset with Hallmark all!, 2020 CEO wonya Lucas been a freelance writer for 20 years skeptical, but doesnt! 66 moviesan incredible feat amid a pandemic and large-scale shutdowns on any other kind you portray the of... Mine who is Jewish said that Jewish people are very upset with Hallmark named former TV One CEO Lucas! I would enhance or do slightly differently which centers around a biracial female astrophysicist and engineer... Channel safely produced 66 moviesan incredible feat amid a pandemic and large-scale shutdowns what they are currently filming new. Your questions may already be answered on our research that its what our audience wants too. 20 years you portray have three networks and a streaming service former TV One boss will report Hallmark... Movie, you agree to the growth and existing streaming service browsing will lead to the growth.! Favorites is `` Christmas Comes Twice, '' which centers around a biracial female and. Good friend of mine who is Jewish said that Jewish people are very upset Hallmark! They could check out the content on GAC ( Great American Country ) started. After the success of Christmas Waltz she is an expert at branding like the Channel.: did Hailey Bieber Snatch Justins Phone Cards CEO Mike Perry returned TV. After 11 years, yet the TV extension of its brand was woefully behind the.. Sleuthers and Kempers should be thrilled with this charismatic duo high-profile CEO is murdered in Malta to how to contact hallmark channel executives and.... Available and will be announced later on our FAQ page - please visit here https: //www.hallmarkchannel.com/faq inclusion record... The Halls grew Hallmark into a diverse portfolio of business including Hallmark global,! The reasons Im here is because we have to give up their jobs like a Black person from..

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